I'm Wanying, a strategic UX designer - aligning user needs with business goals to drive growth, currently designing B2B self-service experiences at SSE Energy Solutions.
Business-Driven Design
Connect user needs with business goals to create experiences that drive growth and measurable outcomes.
Systems & Strategic Thinking
Map internal and external systems to uncover root issues and opportunities across the organisation.
Customer Experience Insight
Research to explore motivations and pain points to design experiences that truly resonate with customers.
Prototyping & Communication
Bring concept to life with cross-functional teams through interactive prototyping, making design thinking tangible and shareable.
Based in London, UK
See selected works ↓
Featured Projects
E-Signature, 2024
Streamlining contract submission and lock in
Product
UXUI
Change of Tenancy, 2023
Transforming from manual to fully self-service digital service
Service
Research
Strategy
Email automation, 2022
Triggering automated customer emails based on predefined rules
Product
UXUI
SaaS
About me
I’m a UX & Service Designer with 3+ years of experience based in London, specialising in end-to-end journeys across digital products and services.
Currently at SSE – the UK’s largest business energy provider – I lead design across the B2B2B sales journey. I also contribute to lifecycle services design, user research and testing.
Previously, as a UX/UI Designer at Vector-digital, a SaaS agency, I worked across brand, product and marketing design for SaaS companies worldwide.
Experience
SSE
UX Designer (B2B)
Vector Digital
UX/UI Designer
Education
Kingston University London
User Experience Design (MSC)
Shanghai Institute of Visual Art
Visual Communication Design (BA)
View my CV
What I look like on a cool day
Full CV
Email: xiaohejiujiu@gmail.com
© 2025 by Wanying He
Wanying He
I'm Wanying, a strategic UX designer - aligning user needs with business goals to drive growth, currently designing B2B self-service experiences at SSE Energy Solutions.
Business-Driven Design
Connect user needs with business goals to create experiences that drive growth and measurable outcomes.
Systems & Strategic Thinking
Map internal and external systems to uncover root issues and opportunities across the organisation.
Customer Experience Insight
Research to explore motivations and pain points to design experiences that truly resonate with customers.
Prototyping & Communication
Bring concept to life with cross-functional teams through interactive prototyping, making design thinking tangible and shareable.
Based in London, UK
See selected works ↓
Featured Projects
E-Signature, 2024
Streamlining contract submission and lock in
Product
UXUI
Change of Tenancy, 2023
Transforming from manual to fully self-service digital service
Service
Research
Strategy
Email automation, 2022
Triggering automated customer emails based on predefined rules
Product
UXUI
SaaS
About me
I’m a UX & Service Designer with 3+ years of experience based in London, specialising in end-to-end journeys across digital products and services.
Currently at SSE – the UK’s largest business energy provider – I lead design across the B2B2B sales journey. I also contribute to lifecycle services design, user research and testing.
Previously, as a UX/UI Designer at Vector-digital, a SaaS agency, I worked across brand, product and marketing design for SaaS companies worldwide.
Experience
SSE
UX Designer (B2B)
Vector Digital
UX/UI Designer
Education
Kingston University London
User Experience Design (MSC)
Shanghai Institute of Visual Art
Visual Communication Design (BA)
View my CV
What I look like on a cool day
Wanying He
Work
About
Email: xiaohejiujiu@gmail.com
© 2025 by Wanying He
Full CV
I'm Wanying, a strategic UX designer - aligning user needs with business goals to drive growth, currently designing B2B self-service experiences at SSE Energy Solutions.
Business-Driven Design
Connect user needs with business goals to create experiences that drive growth and measurable outcomes.
Systems & Strategic Thinking
Map internal and external systems to uncover root issues and opportunities across the organisation.
Customer Experience Insight
Research to explore motivations and pain points to design experiences that truly resonate with customers.
Prototyping & Communication
Bring concept to life with cross-functional teams through interactive prototyping, making design thinking tangible and shareable.
Based in London, UK
See selected works ↓
Featured Projects
E-Signature, 2024
Streamlining contract submission and lock in
Product
UXUI
Change of Tenancy, 2023
Transforming from manual to fully self-service digital service
Service
Research
Strategy
Email automation, 2022
Triggering automated customer emails based on predefined rules
Product
UXUI
SaaS
About me
I’m a UX & Service Designer with 3+ years of experience based in London, specialising in end-to-end journeys across digital products and services.
Currently at SSE – the UK’s largest business energy provider – I lead design across the B2B2B sales journey. I also contribute to lifecycle services design, user research and testing.
Previously, as a UX/UI Designer at Vector-digital, a SaaS agency, I worked across brand, product and marketing design for SaaS companies worldwide.
Experience
SSE
UX Designer (B2B)
Vector Digital
UX/UI Designer
Education
Kingston University London
User Experience Design (MSC)
Shanghai Institute of Visual Art
Visual Communication Design (BA)
View my CV
What I look like on a cool day
Wanying He
Work
About
Email: xiaohejiujiu@gmail.com
© 2025 by Wanying He
Full CV